SP+ is now the parking operator for Toyota Music Factory (Irving, TX) and AvidXchange Music Factory (Charlotte, NC)! This exciting development was presented to SP+ by Brookfield Properties, who recently purchased parts of the entertainment venues. To enhance parking operations at both locations, Sphere™ Digital Ticket is being implemented. SP+ is proud to now operate these major venues and look forward to providing clients and parkers with an improved, more seamless experience.

The Toyota Music Factory is comprised of an open-air pavilion for entertainment, restaurants, bars, and a cinema. For the Toyota Music Factory, SP+ is managing 1,200 on-site spaces in addition to 2,200 event-dedicated spaces. The on-site garage, Toyota Music Factory Garage, is installing Sphere™ Digital Ticket LPR to ease the customer’s entry/exit experience.

Prior to SP+ taking over parking operations, tenants and business operators near the Toyota Music Factory had expressed frustration on event days at the Toyota Music Factory. Without any notification on events, these individuals were experiencing traffic impacts, typically around when they were exiting in the afternoons. SP+ is taking initiative to inform these individuals on events and potential traffic impacts by launching its first text message campaign! SP+ will distribute text message alerts to those who have opted in to give them advanced notice on upcoming events and traffic impacts they may experience.

The AvidXchange Music Factory boasts three concert venues, restaurants, bars, and several nightlife/entertainment hubs. For this venue, SP+ is managing seven surface lots and one garage – totaling 2,300 spaces within the campus. Sphere™ Digital Ticket on-demand gateless will be utilized for the surface lots. In addition, SP+ created a system within CARS to utilize license plate identification to improve entry/exit and eliminate hangtags for tenants and employees.

Previously to SP+ taking over operations, customers were experiencing confusion with directions and understanding which lot would be best for them to park. To improve the customer’s experience, SP+ created a customized Parking Guide for the AvidXchange Music Factory, which you can view here. Users can locate parking by location or by event. The Parking Guide also benefits reservations by offering customers the option to pre-purchase their parking ahead of time at the Factory.